NBC Universal Goes Mobile

3/15/2007
Courtney Thompson
NBC has teamed up with MobiTV to offer prime time shows to subscribers.

NBC Universal has struck a deal with MobiTV to offer several prime-time, network programs to wireless subscribers, such as Heroes, Battlestar Galactica and The Office.

Networks featured on MobiTV are NBC U, Telemundo, USA, and Sci Fi Network.

Full episodes of select shows will start at $1.99 for a 24-hour viewing period. Several ad-supported, on-demand shows will be available at no additional cost for subscribers of MobiTV, including NBC's Friday Night Lights and Bravo's Shear Genius. A MobiTV subscription costs $10 per month.

"This is an extraordinary partnership with MobiTV and we're excited to be the first major network to offer our viewers wireless access to their favorite prime-time shows on demand," said Jean-Briac Perrette, president of NBC Universal Digital Distribution. "In addition, this groundbreaking deal with MobiTV will create another platform for NBC U's partner advertisers to reach their audience."

Verizon announced plans to stream network TV programs for a monthly fee as well.

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