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Harry Potter Goes Green
21-Mar-2007
Written by: Courtney Thompson
Scholastic will print “Harry Potter and the Deathly Hallows“ on sustainable or recycled paper.
Scholastic is working with the Rainforest Alliance to make the mass publishing of the 784-page “Harry Potter and the Deathly Hallows” more environmentally friendly.
Each copy will contain at least 30 percent of recycled fibre. Also, two-thirds of the 15,100 tons of paper used will be certified sustainable. The deluxe edition will be made from 100 percent recycled paper.
“We hope that other businesses follow this lead by making commitments to using wood products that come from forests that are managed to be productive, protect soils and waterways and benefit local communities,” said Liza Murphy, senior marketing manager in the Rainforest Alliance’s sustainable forestry program.
Two years ago, Greenpeace gave Scholastic flack for not printing the previous installment of Harry Potter’s “The Half-blood Prince” on recycled paper and urged customers to buy the more sustainable Canadian version. But all seems to be forgiven.
“...It’s great news that Ms. Rowling’s American readers can enjoy the final installment of Harry Potter while playing a part in responsible forest management,” said Scott Paul, Greenpeace forest campaign coordinator.
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