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Limited Edition of P. Diddy’s Cologne to Hit Stores
25-Apr-2007
Written by: Allison Zimmer
Sean Combs enters the world of fragrance.
Apparently many consumers have long harbored fantasies of smelling like Sean "Diddy" Combs. After his cologne, Unforgivable, became one of the top launches of 2006, he came out with a new limited fragrance.
His new cologne, which is a limited edition version of his very popular fragrance, Unforgivable, attracted Combs because of its scarcity. "I'm definitely attracted to something that won't be around a long time," he said, and it is expected to be in short supply.
While many consumers may expect the fragrance to be strong, Combs described the fragrance as "elegant," luxuriously mixed with hints of bergamot and iris.
Combs said, "In the world of fragrances, perfumes and colognes, the actual products we use are based on 'the juice.' This is the luxury version." On sale for $65 for 2.5 ounces, the cologne is $10 more than the regular version, Unforgivable.
The female version of Combs's cologne, Unforgivable Woman, will be in stores in the fall, giving women the opportunity to dab themselves with a smell that P. Diddy himself finds sexy. Combining notes of bergamot, grapefruit and pina colada, it smells like a tropical night, a fantasy that would make any man, especially Combs, go wild.
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