Move over Baby Boomers and X-Geners. The new generation is the Eco-Generation. The Eco-Generation is growing up with a heightened state of awareness concerning the earth's fragile state from an early age. What better way to show your child's commitment to saving the planet from ruin than with new Eco-Generation baby clothing.

Eco-Generation features seven colorful t-shirts with illustrations of different animals: penguins, polar bears, elephants, rhinos, fish, sea turtles and an animal train. Each animal has an important message for adults that encourages responsible and eco-friendly practices. An eighth t-shirt features an illustrated globe with the message "Preserve it, We deserve it" wrapped around it.

Each t-shirt is made of 100 percent cotton and is printed with water-based ink and dye.

Eco-Generation t-shirts are not only eye-catching and comfortable, they are an easy way to spread an important message. They also show your family's commitment to making the world a livable place for future generations.

Each Eco-Generation t-shirt sells for $28 online.