Madonna's 'Give Me All Your Luvin' music video review (video)

Two days before Madonna’s hyped up Super Bowl halftime performance on Feb. 5, she premiered her first single, “Give Me All Your Luvin',” from her latest album, MDNA. Featured in both the song and music video are rappers Nicki Minaj and M.I.A.

Along with the single's debut came the lackluster music video.

Being that the pop icon hasn’t had any music out in quite some time, she could have been more creative with her music video. Understandably, the single and video debuted over Super Bowl weekend and she performed it during the halftime performance, but the video will be forever viewed, why did one of the most creative acts in the entertainment industry decide to coordinate the whole Super Bowl theme into her music video?

It begins with the words, “Fans can make you famous, a contract can make you rich, the press can make you a superstar, but only luv can make you a player,” plastered on a brick wall with screaming fans heard in the background.

M.I.A. and Minaj, dressed as cheerleaders, appear first in the video along with a whole squad of cheerleaders. Madonna then enters the scene by busting down a front door to, assumingly, a house, and walks out pushing a carriage.

The video is comprised of men dressed in football gear (no specific team) and a more risqué Madonna, sans pants throughout its entirety. Towards the end of the video, the Material Girl appears in a Marilyn-Monroe-like character, wearing white lingerie and a short blonde wig.

It’s evident the background scenes of the entire music video are backdrops, which add to the cheesy theme of the video.

The single, standing alone, is an upbeat and catchy song with lyrics that are relatable, although, the overall tone of the music sounds like bubble gum pop, unlike Madonna when she first came out.

It is not up for debate if Madonna still has the ability to “kill it.” For a woman in her 50s, she no doubt still looks fabulous, can whimsically prance around (as seen in this music video) and still has some of the same skills from when she first shot to superstardom.

The music video closes with the words “Touchdown” against the previously mentioned brick wall, but did this video really score a touchdown?

Overall, “Give Me All Your Luvin'” gets a 4 out of 5 star rating, whereas, the music video gets a 2.5 out of 5 star rating.

Check out the music video for yourself and leave a comment on how you rate it!