Big Time Rush releases sophomore album ‘Elevate’

By Mallory Hatten,
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With the release of their sophomore album Elevate, boy band Big Time Rush is reveling in the success that teenage superstardom brings while attempting to breakout onto the music scene as a respected musical group.

BTR got their start after Nickelodeon producers launched a nationwide search in 2007 to find four male lead actors to star in a fictional television series about a boy band’s journey to fame. After 1,500 hopefuls auditioned for the spots, Kendall Schmidt, James Maslow, Carlos Pena Jr. and Logan Henderson were selected, being left with the daunting task to create a name for the fictional band.

In 2009, the boys decided on Big Time Rush, and the show was appropriately titled the same.

But the new venture became something more when the boys were signed to Columbia/Epic record group, becoming a real band and soon after releasing their hit single “Halfway There,” which broke through on the Billboard Hot 100 chart.

Their debut album, B.T.R., resonated well with young fans, and the release of Elevate has done little to deter the squealing throngs of tweens and teens.

If anything, the album shows off their abilities as real-life vocal talents. But while the band’s chops may have matured since their freshman album, their new music lacks the true creativity and originality of modern day pop artists.

The 13-track album starts off with “Music Sounds Better,” “Show Me” and “All Over Again,” which each relay messages of love and hope – infusing their usual up-beat, infectious-pop sound. Songs “You’re Not Alone,” “Elevate” and “Windows Down” bring the album to an end, featuring the same sounds and lyrical themes found in the tracks that precede them.

One major downside of the album is that each song offers little variation from the one prior to it. It’s like listening to the same song over and over – with different – yet similar – messages being shouted at you.

The up-beat tempos don’t end either. From song to song, I found myself garnering a headache and hoping for some sort of cheesy, teenage-esque ballad but continually felt letdown – or rather, annoyed.

What Big Time Rush did here was an attempt at proving themselves. But for now, they should focus their energy on continuing the success of their television series, and perhaps leave their music to the fictional characters in which they play.

Video Courtesy of YouTube.com



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