Justin Bieber “All That Matters” music video review

By Martina Maio,
Author Rating: 
2.5 Stars

Justin Bieber has released his music video for his single “All That Matters” and it’s pretty... steamy. The pop singer is seemingly striving to make his image sexier and sexier with his R&B themed songs, and sultry new video. The music video lacks the creative choreography that Bieber has featured in his past videos like “As Long As You Love Me” and takes on a darker ominous tone.

The video's beginning is quite boring; Bieber seems to be serenading the camera without any action at all. That is, until his costar arrives. Cailin Russo struts around the scene wearing a variety of ensembles, including crop topped overalls, leather shorts and Timberland boots.

Bieber takes the video to an even lustier level when he strips off his shirt and starts engaging in some sort of pelvic thrust move. Honestly, I wasn’t sure if I was uncomfortable or intrigued.

There is plenty of posing in doorways and dark rooms throughout the video, which is shot in a blueish tint.

Bieber and his lady friend engage in some close-to-kissing behavior - basically dancing around each other’s necks, teasing the audience. Eventually Bieber and Russo make out, which is the peak of the action in the video.

“All That Matters” is slightly boring when it comes to production value, but the star is definitely aiming to seduce with this new sexy video.

Image courtesy of Wikimedia Commons


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