NBC renews ‘Days of Our Lives’ for 51st year

Days of Our Lives, one of the last remaining daytime soap operas, will get a 51st year. NBC reportedly renewed the long-running show for another season.

The news was first reported by Deadline, but has not been confirmed by the network yet. It is the only daytime drama NBC has and is one of only four surviving soaps. (The others are ABC’s General Hospital and CBS’ The Young and the Restless and The Bold and the Beautiful.)

Deadline notes that the Sony TV-produced Days reached a 20-month high in ratings in November, when the show reached its 50th anniversary. The show also had its largest viewership in two years during the week of Jan. 4-8, with 2.914 million viewers.

“We’ve been really happy with the show,” NBC entertainment president Jennifer Salke told TVLine last month. “I’ve been over there seeing Ken [Corday, executive producer] and the team and the new writers. They’re an incredible group and we love the show. They got a [ratings] bump in the fall for their 50th anniversary. There’s a creative resurgence and exciting storytelling going on right now.”

Days debuted in 1965 and won the Daytime Emmy for Outstanding Drama Series last year.

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