Kmart recently released a behind-the scenes video showing the Nicki Minaj and Kmart collaboration collection.
In the video, Minaj explains that “I definitely didn't want people to think, ‘she’s just going to have crazy stuff on her line,’ because then that would push them away. I want them to know, no, no, no, I'm doing this for women in general to feel beautiful and sexy.” The collection definitely succeeds in being “sexy.”
The clothes are skin-tight, and it seems that several brightly colored crop tops are included in the collection. Though she claims to stay away from “crazy stuff”, she doesn’t fail to include her signature fun and outrageous style. The colors are bright and the patterns are loud.
The video reveals crazy patterned leggings as Minaj emphasizes her focus on comfort. Hollywood Life describes her motto for the line as “comfortable equals confident.”
The announcement that Nicki Minaj would sign on to a partnership with Kmart and ShopYourWay.com, a social shopping platform, was accompanied with the announcement that Adam Levine would also sign on to a partnership, as stated by Racked.
According to Eonline, Minaj and Levine are part of the trend of celebrity collaboration Kmart has had that also includes Selena Gomez.
Check out the preview video below.