Cameron Diaz is now adding shoe and handbag designer to her resume. She’s been named the artistic director of Pour la Victoire, where she will collaborate in design as well as help with marketing and advertising.
The Gangs of New York star, who is currently shooting The Other Woman with Leslie Mann, Kate Upton and Nicki Minaj, said it’s unusual for her to do “endorsements,” but this is different.
“I don’t do endorsements really. This is completely different,” she told Women’s Wear Daily. “Being influential in a brand and in its [advertising] campaigns interests me. I love fashion. It’s a large part of my life. What I wear is looked at. It influences what other people wear because that’s just the world we live in.”
E! Online notes that Diaz is also looking at this as a learning experience.
"There's a lot I have to learn about the business,” she told WWD. “I'm interested in learning how collections are created. The word ‘fun,' I want to say that it's going to be fun, but it's deeper than that."
When faced with the comparison to Lindsay Lohan’s failure at being the artistic director for Ungaro, Diaz replied, “I can’t speak about anyone else’s work ethic. I know how I work and I know when something is important to me. I’ll try my best and hope for the best. Not everyone succeeds or fails all the time. All I can do is engage with it.”
image: Wikimedia Commons
