Fox is getting behind its new comedy Brooklyn Nine-Nine by both extending the show to a full season commitment and by exposing the show to the post-Super Bowl audience.
The New York Times is reporting that Nine-Nine will be shown after the Super Bowl, but not the immediate spot. Fox's popular comedy New Girl will be up once the football game is over, with Nine-Nine following.
Fox is trying to copy CBS' strategy by placing a freshmen show after the Super Bowl to expose it to the largest audience it will get, in the hopes of getting people to tune in at the normal time. CBS did it with Elementary and brought in 20 million viewers. NBC also did it the year before with The Voice and that saw a more impressive 37 million viewers.
In addition to the Super Bowl exposure, the show is also getting a full season commitment of 22 episodes, USA Today reports. "It's exciting to see that both critics and fans love Brooklyn Nine-Nine as much as we do," Kevin Reilly, Fox chairman, said.
"With Andy [Samberg] and Andre [Braugher] out in front of this incredible ensemble, it feels like this show is going to be around for a long time."
The comedy is averaging a little less than 5 million viewers in its normal Tuesday slot, though Fox research says the show is at 14.6 million viewers if DVR and streaming are counted.
image: Fox