Paulina Gretzky’s claim to fame is her sexy selfies on Instagram, showing off the daughter of hockey legend Wayne Gretzky in various states of undress. She’s so hot that she apparently turns into flames and has landed on the cover of Maxim.

TMZ reported that she was at a bar called the Tipsy Goat in Thousand Oaks, Calif. and she tried to toss a cigarette in one of the bar’s fire pits. Things didn’t go as planned, as her sweater slipped and caught on fire. Witnesses said that other bar patrons and onlookers jumped in to help the 24-year-old take off the rest of the sweater before she could get burned.

According to Fox News Sports, there was later corroboration of the story, as one Thousand Oaks resident tweeted, “The real question is how did Paulina Gretzky make it to TMZ...I was like the only person in the entire bar who knew who she was.” The twitter user later added, “Best part..I only know Paulina Gretzky cause her legendary dad asked me to cut her off w/drinks at Sherwood.”

Meanwhile, Gretzky is also featured on the new cover of Maxim, posing in a white bikini and in front of a sports car. “Some people gave me such a hard time for posting all these swimsuit pics on Twitter,” she told the magazine. “I'm sorry; I'm not posting pictures when I'm reading a book.”

Gretzky has earned quite the Internet following in recent years because of the Instagram and Twitter pictures. She has 250,000 Instagram followers and 280,000 on Twitter. Back in 2011, her famous father once asked her to shut down her Twitter page because of some risque photos, notes The Huffington Post.

Even though she’s engaged to golf player Dustin Johnson, she’s still not shy about showing off her body online.

image: Maxim