Jay Z and Beyonce have embarked on a 22 day vegan challenge, and PETA enthusiasts are cheering for the celebrity couples' attempt. The decision to steer clear of meat stemmed from a trial given to Jay Z by a personal friend to abstain from eating meat at breakfast time.
Jay Z's vegan diet commenced a day before his 44th birthday. The rapper mused, "On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a 'plant-based breakfast' every day. It was surprisingly easier on me than I thought ... "according to The LA Times .
PETA has made a public announcement on their website encouraging the dynamic couples' decision to pursue "a spiritual and physical cleansing" as Jay Z explained.
"There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day ... It just feels right!" he said according to the LA Times.
When asked what his plans are for his diet after the holiday season Jay Z doesn't seem to have plans, musing a slew of quasi answers "A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge?" the LA Times reports.
The couple seems to be searching for a spiritual retreat from the tedium of the ordinary. Jay Z elucidates that "foods made of the best ingredients should satisfy not only the body, but also the spirit. We believe that the right attitude and approach to healthy living can positively affect the world," according to The Huffington Post .
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