NBC will be live streaming the upcoming 2014 Winter Olympics for fans all across the world and will be engaging heavily in social media along with live streaming video on Facebook.
NBC released a statement today explaining that the network will utilize Facebook and Instagram during the NBC Olympics’ Multi-Platform Coverage of Games.
Gary Zenkel, president of NBC Olympics spoke about the importance of the integration of social media with the upcoming games. "Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content. All with an eye on driving viewership to our multi-platform coverage, we will use our unique access to all aspects of the Sochi Games to ignite the Olympic conversation and engagement on Facebook."
Variety reported that this deal was reached a while ago and it is a continuation with these upcoming games.
Coverage of the upcoming Winter Olympics will be starting on Feb. 6, 2014.
image: NBC