Episode 2 of Bravo’s Toned Up focuses on the girls preparing for the launch of their new protein powder Perfect Fit. The episode starts off at Tone It Up headquarters. Karena and Katrina are making up cheers about it being Cyber Monday and talking about how much that means to their business. They have a multi-million dollar business that revolves around selling work-out dvds and protein powder online. The segment ends with the girls filming a You Tube video celebrating Cyber Monday with their fans.
Next we see the girls at the beach presiding over a board meeting with their employees. The main topic of conversation is the Perfect Fit protein powder launch party. The goal of this party is to get their protein powder on the shelves of some major health stores. It is at this meeting that we learn Katrina’s fiancé, Brian, is also an investor in Perfect Fit. He is described as the level headed practical person in this partnership. He thinks of the details and tries to keep the girls on track.
Back at their shared house, Karena and Katrina decide to hire an etiquette coach to help them be more professional when they are at networking parties. The coaching starts off with Karena practicing introducing herself. She makes a mistake of asking , “who invited you?”, which is not the way to make a guest feel welcomed. The training is moved into the dining room and both girls are coached on how to eat. They are told not to slurp their soup or play with their hair or the cat and they collapse into giggles.
Sometime later, they are back at the Tone It Up headquarters. Karena and Katrina are working on ways to substitute their protein powder into every day cooking. They are shown making cake pops with the powder and making middle school girl jokes about “balls” and “frosting”. When the camera cuts to Brian, it’s obvious that he’s annoyed that the girls are not taking this seriously. At this moment, the girls agent, Will, makes an unexpected visit to the office. In a sit down meeting with Karena, Katrina, and Brian, Will asks if the invites have gone out for the launch party. The girls answer no. He questions if they’ve set up a timeline of the night. Another no comes from the girls. Lastly, he lectures about needing to have a goal for the night in order to make the party a success. After Will leaves, Brian tries to reinforce what he has said and tries to spark the girls into getting organized.
“Monday: 6 days before the party” flashes on the screen and we are brought back into the Tone It Up headquarters. We see a montage of Karena and Katrina making calls and inviting guests to the party. We hear the names Oakley and Equinox gyms thrown around and we know they are trying to get as many health experts to the party as they can. It’s dark outside when Brian and Katrina are going over the guest list. Brian asks when they are going to sleep. Katrina answers that they won’t be sleeping tonight.
Finally it is the day of the party. Karena and Katrina leave their shared house, hop in Katrina’s white convertible, and head to The Standard Hotel in LA. They are shown getting their hair done in a hotel room and trying on dresses for the party. At the same time, we see Brian and their assistant Stephen organizing the set-up of the party and unpacking boxes of Pure Fitness protein powder.
During one of the commercial breaks, there is a quick clip of Karena and Katrina making a You Tube video promoting grapefruit as a good snack. However, they are having a hard time pronouncing the words “chock full” and “enzymes”. It’s a funny look into their everyday lives.
Back at the party, the girls are on the step and repeat having their photos taken for publicity. We see other guests like Kim Lyons, Jeanette Jenkins and Angi Greene, all in the fitness industry, arrive at the venue. Karena introduces a box of cupcakes and a tray of brownies that were all made with Perfect Fit protein powder. Guests hurry around her, anxious to dig in and try them. Both girls are shown greeting and hugging guests as they wander around the party. They reminisce that their etiquette coach told them not to hug potential business associates, but then they choose to ignore that rule and continue hugging. Brian is socializing with Apollo Nida, a Real Housewives of Atlanta husband and with Jamie Cary, from Equinox gyms. He is trying to set up a partnership between his protein powder and her gyms. We also see Katrina speaking with the Kevin Boylan, co-founder of Veggie Grills also trying to set up a partnership.
At the end of the party, the girls decide that they’ve been successful this far being themselves, so they are going to continue being themselves. They throw off their shoes and jump into the pool, fully clothed.
It is decided that the party has been a success.