Ben Feldman, best known to Mad Men fans as Michael Ginsberg, will star in the NBC relationship comedy A To Z, produced by Rashida Jones. The project’s other lead star is How I Met Your Mother’s Cristin Milioti.
Feldman and Milioti will also be joined by British actress Leonora Crichlow, who was seen in ABC’s short-lived Back in the Game and Being Human, notes Deadline. Crichlow will play the friend and roommate of Zelda, Milioti’s character.
With Feldman joining, the couple at the center of the pilot has been set. Milioti, who plays the mother on HIMYM’s final season, was cast last week as Zelda, a lawyer who is sure that she’s got her life planned out. Feldman will play Andrew, a smart optimist who falls for Zelda. The series will follow their relationship from “A” (the meeting) to “Z” (the break-up).
A To Z will be produced by Jones and Will McCormack. Cars 2 writer Ben Queen is writing. It is a Warner Bros. TV production.
Feldman’s other credits include Cloverfield, Drop Dead Diva and The Mindy Project.
image courtesy of Michael Yarish/AMC