Note to celebrities who appeared on game shows before they were famous: you have to be prepared to see those videos resurface. It’s just happened to Jon Hamm. A video of the Mad Men star trying to impress a contestant on The Big Date has surfaced.

The video was posted by Lighthearted Entertainment on YouTube Thursday and has gone viral since Buzzfeed picked it up. In the clip, Hamm, complete with long hair, tells contestant Mary about how “fabulous” their evening together will be after she says she has a foot fetish.

“Well, I start off with some fabulous food, a little fabulous conversation, and a fabulous foot massage for an evening of fabulosity,” the 25-year-old Hamm says.

Unfortunately, unlike Don Draper’s stunning success rate on Mad Men, Hamm can’t close the deal. Entertainment Weekly notes that Mary picks Marc, a 28-year-old stuntman, instead of Hamm. We can safely assume that she regrets the decision now.

Here’s the segment:

And for added enjoyment, the full full 1996 episode:

You can see 2014 Hamm on Mad Men, which returns on AMC on April 13. He also stars in Disney’s upcoming Million Dollar Arm.