Comedian Steve Coogan takes a moment to discuss his new project called Alan Partridge.

The character, Alan Partridge, was born over 20 years ago on BBC radio and television. The character is a former sports reporter and spoof chat show host. Coogan’s character has been extraordinarily popular in the UK. Audiences have seen the character grow and change with the culture over two decades.

In the new project, a crisis involving hostages happens when a DJ takes control of Partridge’s studio, according to Indiewire. The location is the provincial English city of Norwich. The project is hand held close-up by the music director Declan Lowney, according to the Associated Press. It also stars Colm Meaney and Tim Key.

Steve Coogan was originally born in Manchester, England. He is an actor and a producer who is also known for his work in Philomena, Despicable Me 2, and Caroline Hickman. He also played Vincent in the TV movie, Doubt.

Alan Partridge, a Magnolia Pictures release, is rated R by the Motion Picture Association of America. It opens in a limited release on April 4th.