With the news circulating the web about Kim and Kanye’s big wedding day on May 24, there was no shock that the spoofs of their wedding would continue. But it was New York Sport’s club’s recent print ad that had people surprisingly stunned. The advertisement poked fun at the newly weds, in a more direct way than you would think.

Although it specifically reaches out to Kanye, suggesting that he stays in shape throughout his marriage, it takes a jab at Kim as well, noting her prior marriage to Kris Humphries that lasted merely 72 days. “Last longer than a Hollywood marriage,” it read.

The ad was first spotted by Wall Street Journal tech writer Katie Rosman and shared via Twitter earlier today.

According to ABC News, Lisa Hufcut of Town Sports International says the advertisement is part of campaign in which TSI uses big news, celebrity driven or not, to promote a healthy lifestyle.

It isn’t the first time the fitness chain has poked fun at celebrities. Some notable advertisements include Anthony Weiner, Paula Deen and Lebron James.

Image via Twitter from Katie Rosman