Allegedly it was not in the delivery of frozen pizza brand DiGiorno tweet that offended people.
The company tweeted a plug for its pizza products with the hashtag #WhyIStayed Monday, not fully realizing what the hashtag was about.
Writer Beverly Gooden created the hashtag #WhyIStayed on the social media site to have a discussion about the complexities of domestic violence, according to The Huffington Post. This movement was brought upon after a video of former NFL player Ray Rice's brutal attacked his spouse Janay Palmer in an elevator surfaced and started a national conversation on the matter.
On Tuesday and Wednesday, DiGiorno tweeted out an apology for the incident, saying whoever was responsible for the initial tweet did not realize what the hashtag was about.
“A million apologies. Did not read what the hashtag was about before posting,” the tweet said. "We heard from many of you, and we know we disappointed you. We understand, and we apologize to everyone for this mistake."
According to The Huffington Post, the original tweet has since been deleted, as revealed by Roz O'Hearn, a spokeswoman for Nestle, which owns DiGiorno, in a statement.
“Our community manager -- and the entire DiGiorno team -- is truly sorry,” O’Hearn added. “The tweet does not reflect our values and we’ve been personally responding to everyone who has engaged with us on social media. We apologize."
This is not the only controversial event to come from the topic of the Rice video. According to Daily News, Fox & Friends co-host Brian Kilmeade made joke of the topic, saying that the message of the video is to “take the stairs.” Kilmeade has since made an apology for this joke.