Despite performances from Taylor Swift, Lorde, Fergie, Selena Gomez and more, one of the highlights of the American Music Awards was a bizarre commercial starring rapper Waka Flocka Flame.

Referring to himself in the third person, he plugged Pine Bros. cough drops over the soothing sounds of the piano.

"What does a Wacka Flocka Flame do for minor sore throat relief?" he asked, holding up three bags of the cough drops. "This here.”

Daily News reports the commercial got everyone on Twitter talking, even making the company a trending topic on the social media site.

He was clearly amused by all the chatter about the commercial, tweeting a bunch of emojis that depict someone crying due to laughing so hard and retweeting several tweets from fans.

This isn’t the first celebrity Pine Brothers Softish Throat Drops has enlisted to sell their cough drops. In January, Martha Stewart did a similar commercial during the Golden Globes, touting that they’re “ more than just a throat drop, they’re an experience.”

image via Twitter from Waka Flocka Flame

image via Roger Wong/INFevents.com