Burger chain Carl’s Jr. has become known for its racy commercials, enlisting the likes Kate Upton and Paris Hilton to eat their burgers in sexy ways. Their new ad for the Super Bowl could be pushing the envelope a bit further for most though.
In the ad, model Charlotte McKinney is filmed to look like she’s walking around nude while talking about going “au naturel” and the chain’s new all-Natural Burger. Strategically placed melons and peppers add to the video’s humor.
While McKinney, who is known for her Guess ads, isn’t actually nude, the commercial is still getting social media annoyed.
“The more controversy the better,” AdWeek editor Lisa Granatstein told Good Morning America, pointing out the obvious. “I don't think they care one way or the other what women think about these ads."
The Carl’s Jr. ad seems to go against the latest popular trend in Super Bowl commercials - cute. One of the most popular ads last year had a Clydesdale horse becoming friends with a puppy, which is supposed to make you want to buy Budweiser. Even GoDaddy is going tame, showing Danica Patrick fully clothed in its new ad.
According to AdWeek, the Carl’s Jr. ad will only be shown on the West Coast during the game on Feb. 1, but you can see it below here:
screenshot from Carl's Jr. YouTube video