Victoria’s Secret is a veteran brand when it comes to Super Bowl commercials, so it’s no surprise that they will have another one ready to go on Feb. 1. The lingerie brand teased the commercial this morning with a video that had its models more covered up than usual.
The minute-and-a-half-long video shows Candice Swanepoel, Lily Aldridge and other Victoria’s Secret Angels playing football while fully clothed. “Don’t drop the ball,” it says at the end. “It’s not Valentine’s Day without Victoria’s Secret.”
“The Super Bowl is the single best opportunity for Victoria's Secret to remind a global audience that Valentine's Day is right around the corner,” Victoria's Secret CEO Sharen Jester Turney said in a statement to USA Today.
The brand plans to show its ad during a time when more eyes are likely to be glued to the TV during the game. It will be shown in the fourth quarter after the two-minute warning.
Super Bowl XLIX is on Sunday, Feb. 1. If you aren’t watching the game, you will still be able to see the Victoria’s Secret ad on NBC’s Super Bowl Tumblr blog.
image courtesy of Hugo Philpott/ACE/INFphoto.com