The Grammys are the biggest night in music and rapper, producer Diddy will not be able to attend but he wanted to make sure his presence was still felt and instead sent his Ciroc vodka to the various parties taking place in honor of the Grammys.
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AP reported that Ciroc has been named the official vodka of the Grammys this weekend and will be featured at the many events taking place around the music ceremony.
Diddy explained that nothing comes close to winning a Grammy for a recording artist but being involved in the Grammys this way is another way to be a part of the big night. "So when you get a chance to also be a part of the Grammys in a way when you have a dream bigger than music, it's definitely a little surreal," explained Diddy.
Diddy will not be attending the Grammys because he is rehearsing for a performance with Snopp Dogg that is set to take place in New York next week at the NBA All-Star Game, XXL reported.
The "Coming Home" rapper did comment on his absence, ""Ciroq is going to more parties than me," said Diddy. "Yeah, I'm jealous."