Doritos awarded Chicago native Scott Zabielski a $1 million prize and a dream job for winning the “Crash the Super Bowl” contest.
Zabielski made the winning commercial for the chips brand with a $2,000 budget. His commercial aired during Sunday’s Super Bowl XLIX.
"Something like this is so life changing that you can't process it in one moment," he told CNN Money.
Zabielski made the “Middle Seat” ad spot, which stars himself as a passenger who tries anything – including flossing and clipping his toe nails - to keep people from sitting in the middle seat on an airplane.
He then spots a pretty woman, who he lures in with Doritos only to discover she’s holding a baby. The baby in the commercial is played by his own child.
Zabielski, who is the executive producer of Comedy Central’s Tosh.O starring Daniel Tosh, also won a job at Universal Pictures for a year. He beat out nearly 4,900 other contestants.
The other Doritos Super Bowl commercial, “When Pigs Fly,” was created by runner-up Graham Talbot, who got $50,000. Eight other finalists won $25,000 and a trip to the Super Bowl.