Esurance aired a new commercial this Sunday during the Superbowl starring Bryan Cranston in their new campaign “Sorta You Isn’t You.”
Cranston returned to his iconic role as Walter White from Breaking Bad. However, instead of cooking up Heisenberg’s signature blue meth, he instead ran the pharmacy in a local drug store. Instead of getting the customer her correct prescription, he gets her “sorta her prescription.” According to a press release, the idea behind the ad is to show that Esurance will treat you special, unlike other insurance companies.
"Esurance is very excited to be in-game for the first time this year and share our new ad campaign with the millions of viewers who tuned in. We want everyone to know that we're here to help make sure you get insurance,” said Esurance Chief Marketing Officer Alan Gellman. The campaign focuses on making sure that consumers know Esurance is a brand focused on their clients, and not treating every consumer the same. As the commercial states, “Sorta you isn’t you. Esurance helps make sure you only pay what’s right for you, not someone sorta like you.”
Esurance also aired a “Sorta you” commercial right before the game. This one starred Lindsay Lohan as “Sorta Mom.” You can view both commercials below.
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