Kim Kardashian has dyed her hair platinum blonde, which is a drastic change from her signature dark brown locks.

The Keeping Up with the Kardashians star stepped out with the new hairstyle during Paris Fashion Week, which has sent the internet into a tailspin.

Kardashian made the blonde debut at the Balmain show on Thursday, which she attended with her husband Kanye West. She covered with a hat earlier in the day. They left baby North home for this one.

She has experimented with dying her hair lighter, but never this blonde. She teased her fans with a wig back in June 2014, but this time it looks like the real deal.

Kardashian’s younger sister, Khloe Kardashian, also just dyed her hair blonde, which she debuted on Instagram on March 1.

image via Instagram from Khloe Kardashian

image via INFphoto.com