Kelly Ripa has dyed her platinum blonde locks neon pink.

The 44-year-old star took to Instagram on Tues., June 9 to reveal her new look. She shared a close-up photo of her newly dyed hair on the social media site. She captioned the photo, "For the love of P!NK @ryantrygstadhair you are boss." The caption, which included the shout-out of her colorist, the Sally Hershberger Salon's Ryan Trygstad, also included a string of rose colored emojis.

The colorist then re-grammed Ripa's photo. He also posted a picture of his own. In his photo, the former All My Children star was standing in front of a wall of cherry blossoms. Trygstad captioned the photo, "@kellyripa never stop playing!" and added eight heart-shaped emojis.

Ripa explained why the hair change the next day, while hosting her daytime talk show Live! With Kelly and Michael.

"They call me Pinky Galore!" Ripa explained to co-host Michael Strahan and viewers.

She continued to explain that she dyes her hair prior to going on vacation.
"Every time I get ready to go on vacation, I dye my hair a different color," she explained. "Usually, it washes out—and this will wash out, I just haven't washed my hair yet. But it's part of my tradition. I like to have fun hair for two weeks."

Ripa did not share when that two week period will end and she will go back to her signature blonde tresses.

Image via Instagram from Kelly Ripa

Image courtesy of Kristin Callahan/ACE/INFphoto.com