Bikini Bottom has a new resident and he looks and sounds eerily similar to Don Draper.

Jon Hamm will be voicing a character for Nickelodeon’s SpongeBob SquarePants.

According to Variety Hamm will voice a character named Don Grouper. Grouper is “a charismatic head ad executive with a sharp mind and devastating charm.” Does that sound like anyone you know? “When Don’s in the room, everyone laps up his words like overpriced organic honey,” Nickelodeon told Variety.

The episode will feature Mr. Krabs trying to introduce a frozen Krabby Patty line. Mr. Krabs and SpongeBob enlist in the help of Grouper, Goby & Koi, an advertising agency.

Hamm won his first Emmy last Sunday, for playing Don Draper on AMC’s Mad Men. He had been nominated for the role seven times prior to this year’s win. After climbing on stage to accept his award Hamm joked, “there’s been a mistake, clearly.”

Hamm’s episode of SpongeBob will air on Nickelodeon next year.

Credit: INFphoto.com