Nathan Fielder has become famous for his television stunts that have real world effects, and his latest gag is actually making the world a better place.
A recent episode of the comedian's Comedy Central show Nathan For You featured a new brand of jackets called Summit Ice. The premise was that Fielder found out his favorite apparel company, Taiga, had supported a Holocaust denier in the past. So, he created his own company that would promote Holocaust awareness as part of their official campaign.
To go along with the episode, Fielder and his Comedy Central team actually sold Summit Ice jackets online, with all proceeds going to the Vancouver Holocaust Education Centre. According to Entertainment Weekly, Fielder has already raised $45,000 in less than two weeks.
This isn't even the only recent Nathan For You stunt to make a lot of money. Another recent episode involved the writing of a fitness book called The Movement, which skyrocketed to the top of the charts on Amazon this past weekend.
Fielder became particularly well known for his Dumb Starbucks stunt, which made the news all over the world last year. In his reality series Nathan For You, Fielder goes to real small businesses and suggests off-the-wall campaigns to improve sales. Many of them are so crazy that news channels report on them without even realizing it's all a joke for a comedy series.
Nathan For You airs on Thursdays at 10 p.m. on Comedy Central.