After less than three years of trying to gain a foothold in the highly competitive U.S. media world, Al Jazeera is shutting Al Jazeera America.

Al Jazeera America launched in August 2013 after Al Jazeera bought Al Gore’s Current TV. The organization opened 12 bureaus and tried to make a splash by working with companies such Starfish Media Group, well-known journalist Soledad O’Brien's media production and distribution company. However, whatever the network did, it just wasn’t enough to attract audiences. By April 2014, there were already lay-offs.

Today, there was an all-staff meeting when the news was delivered, reports Politico. Employees were told that the business model was “no longer sustainable” and that the network will be shuttered on April 30. They were assured that the decision had nothing to do with their work.

“In recent months at every level, and in every department, we have been making progress and demonstrated improvements and seen positive change,” CEO Al Anstey wrote in a memo. “Our audiences continue to climb. Slowly, but steadily. Our Editorial excellence was demonstrated time and time again on the major stories of recent months. And we continue to win praise from our colleagues in the industry, and from our viewers for the quality of our output.”

At most, Al Jazeera America was only available in 60 million American homes and only reached 20,000 viewers in primetime. That’s nothing compared to the ratings for MSNBC, Fox News and CNN.

Al Jazeera had tried to make a splash in December with a documentary about athletes using HGH, a banned substance in most sports. The special linked NFL quarterback Peyton Manning to HGH, which he denied using. Two baseball players mentioned in the report have already sued the network.