Brooklyn's Rainbow Bagels have taken social media by storm, and two of TV's favorite Brooklyn-ites have made a not-so-ringing endorsement of the multicolored food frenzy.
Abbi Jacobson and Illana Glazer of Comedy Central's Broad City recently stopped by The Late Show with Stephen Colbert to promote season three of their series, which premiered on Feb. 17 at 10PM. They also took some time to update the host on the latest and greatest in millennial trends: the Rainbow Bagel.
"That's what food looks like now," Jacobson deadpanned over a clip of the viral video of the bagels being made. Describing the taste, Glazer added, "It's almost like dunking a bagel in a vat of lip gloss." It's Colbert's first bite, though, that transports the three into what is arguably one of the trippiest Late Show segments since his arrival.
This is hardly the first time the broads of Broad City have endorsed all things trendy and multicolored. As we previously reported, the series recently threw a mural painting party in Brooklyn for its fans.