Houston Texans star and three-time NFL defensive Player of the Year J.J. Watt took to Instagram to unveil his personal logo and newest ad for his Reebok campaign.

The logo makes perfect sense for Watt since at first glance it looks like two “J’s” or a “W” or his “99” jersey number upside down.

He also shared video of his new Reebok ad and captioned the post, “In an increasingly negative world, optimism & positivity are harder to come by. Don't ever settle for anything less than your best.”

The athlete joined the campaign in April of 2015, but sales have not been stellar as of late even with one of the biggest names in the NFL signed. The company is throwing around the idea of a Watt training shoe in the future to possibly change that.

Watt is not alone when it comes to having his own logo. Quarterbacks Tom Brady and Cam Newton also have their own.