Following in the National Football league’s footsteps, Major League Baseball and the National Hockey League have announced a deal with Twitter to stream live games.
The deal comes courtesy of Twitter’s new partnership with MLBAM and not only will the once-per-week livestreams of out-of-market games be shown, but also a multi-sport highlights show titled The Rally.
"Twitter is the fastest way to see what's unfolding in MLB and the NHL," said Anthony Noto, Twitter's chief financial officer. "MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as 'The Rally', giving our audience the live sports events they are already talking about on one screen on Twitter."
The games and nightly highlights program will be available to Twitter users throughout the United States.
This new deal is reminiscent of the one the NFL announced with the social media site last April about streaming Thursday Night Football games.