Just in case you got tired of seeing KFC’s Extra Crispy Colonel, the restaurant chain has introduced a new colonel, Coach Colonel.
KFC’s new Colonel will be played by actor and comedian Rob Riggle, who is a retired Lieutenant Colonel who served in the U.S. Marine Corps Reserve. He will play Coach Colonel, the “owner, head coach and marketing director” of the Kentucky Buckets, a fake NFL team that KFC created to promote their $20 Fil Ups, according to Fortune.
The $20 Fill Ups will include 12 Extra Crispy Tenders, cole slaw, two mashed potatoes and gravy, and four biscuits.
"Rob Riggle was the obvious choice for those on the internet calling for us to use the real Kentucky Colonel in our ads,” Kevin Hochman, KFC’s U.S. chief marketing officer, said in KFC’s press release. “He was born in Louisville, Kentucky and served our country as a Lieutenant Colonel in the Marines. It doesn’t get any more real than that.”
The Kentucky Buckets will have cheerleaders and a mascot, “Mr. Bucketeer” when they take the field.
"As owner, general manager, head coach, defensive coordinator, offensive coordinator, marketing director, groundskeeper and scouting director of America’s newest professional football team, the Kentucky Buckets, I’ve got one goal in mind," the new colonel said. “To get buckets of delicious chicken across the goal line and in front of millions of fans on football Sundays. And Thursdays. And Mondays.”
Fans can go to KentuckyBuckets.tumblr.com to learn more about the team and their training regimen. The Kentucky Buckets and Colonel Coach Rob Riggle will appear on FOX NFL KICKOFF.