Call her a Buxom babe!
Actress Bella Thorne, who has 31 million social media followers, will now front the cosmetic brand, known for its lip-plumping products.
"At Buxom we're big, we're bold, we're sexy and like Bella we don't shy from self expression, there's nothing subtle about us," stated Buxom's Senior Vice President, Serena Giovi. "Bella is a social superstar and total style chameleon like all of us Buxom babes, she'll be sharing her best Buxom looks directly with fans – it's the perfect partnership."
When asked about her part in the #BandofBabes campaign, the Famous in Love star said, "I live my life in full color and being a Buxom babe is a true expression of who I am. I love to do it big and that attracted me to the brand, we are going to have so much fun together."
The 19-year-old will not only be featured in the digital campaigns, but she will also be in the social media spots for the brand.
The campaign will feature Bella and its cult classic products, like the Full-On Lip Polish and Lash Mascara. Buxom also just released its newest product, the PlumpLine Lip Liner.
Buxom invites fans of its products to show off their favorite looks by posting it on their social media with the hashtags, #BandofBabes and #BuxomBabe.