Hanson, the boy band made up of brothers, is celebrating their 21st anniversary as a band this year and to celebrate, they have decided to launch a beer with the perfect name - Mmmhops.
Businessweek reports that the beer made its debut at a Hangover Part III premiere party and will be released through a partnership with Mustang Brewing. It’s release is timed to help promote their new release, Anthem. The Warner Bros. film features the band’s breakout hit, “Mmmbop,” so the beer was provided in case anyone in the audience was thirsty for a beer named after a ‘90s pop song.
While the beer may seem like a cheap promotional tactic, the band’s publicist told Billboard that the proceeds are going to a good cause and will help their home state. Proceeds from merchandise with the “Mmmhops” name will go to the Red Cross’ OKlahoma tornado relief fund.
“The tragedy hits close to home, especially since this community was among the first places our band performed together, including schools which were lost in the storm,” Taylor Hanson said. “We are hopeful that the proceeds we can galvanize will play a lasting role in the recovery efforts.”
Anthem is Hanson’s sixth album and will be out on June 18.
You can buy Mmmhops products here.
image: mmmhops.com