You can now enjoy your favorite shows and sportings events while you travel on Southwest Airlines. DISH and Southwest have recently partnered to bring free live and on demand TV to customers on their personal devices in-flight on more than 400 Wi-Fi equipped SWA flights.

Customers flying on Southwest Airlines can stream directly to their personal devices - to include iPad and Android cellphones and tablets - live TV and up to 75 on demand titles for free.

Southwest’s in-air live TV, delivered by connectivity partner Row 44, is available on most Internet-ready devices on most flights. The live-TV lineup currently features Bravo, CNBC, FOX 5 New York (WNYW), FOX Business Network, FOX News Channel, Golf Channel, MLB.com (Major League Baseball, when games are available), MSNBC, NBC 4 (WNBC), NFL Network, Food Network, HGTV and Travel Channel. Popular TV show episodes are also available on demand as part of the TV lineup. Free TV, compliments of DISH, is a limited-time promotion.

As part of the new promotion, DISH is also offering new subscribers 12,500 points in Southwest’s Rapid Rewards frequent flyer program and the choice of iPad 2 instead of first-year DISH programming discounts when signing up for the Hopper with Sling® Whole-Home HD DVR and a qualified programming package. New DISH customers will be able to take advantage of a comprehensive TV anywhere experience driven by the industry-leading Hopper entertainment platform.