The video, which premiered yesterday, has quickly become an internet sensation, garnering over 2 million youtube hits its first day online. The video has already been dubbed the "Best Video Ever" by adoring fans everywhere, according to Hollywood Life, and they haven't stopped there when it comes to proving their loyalty: within 24 hours the video surpassed 10 million views, breaking VEVO's previous record for hits within 24 hours of premiering. The fact that the video was released on the eve of the band's third anniversary surely helped as well.
The video itself, much like all the hit boy band's previous videos, is an original and refreshing deviation from the stereotypical "boy band" expectation, and gives the audience another look at the silly, comical, and carefree boys that they know and love. What makes the video extra fabulous is that it not only stars Niall, Louis, Harry, Liam, and Zayn; it stars their Hollywood alter egos: the lovely and eccentric group of costars include Harvey the studio exec (played by Niall), Veronica the sexy assistant (played by Zayn), Marcel the marketing guy (played by Harry), Leeroy the choreographer (played by Liam), and Jonny the studio exec (played by Louis).
Put this scintillating cast of characters together along with a brief Hollywood romance and an agency-wide choreographed segment of the boys' most famous trademark dance moves, and you've got one killer One Direction Video. Check it out below, and let us know what you think - Is is the Best Video Ever?
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