Taylor Swift and Keds have both benefited from this lucrative multimillion dollar deal in the past. In the fall, Swift released a limited edition shoe, which tied in the release of the ‘Red’ album. In the spring, she released the first full line of sneakers.
This collection-also for the fall- will highlight 17 new styles which different sets of colors, and prints. The inspiration for this concept comes from Swift’s personal style, which is girly and classic.
Swift revealed to NewsOk “It was really fun to have Keds on the same page as I was on,” she also said that the collection was “easy to wear with different looks.”
Keds president, Rick Blackshaw believed that Swift was the ideal person to represent the brand. Blackshaw stated to Taste of Country that “We captured the modern take on classic American fashion Taylor is known for by looking to pieces from her own wardrobe for inspiration… each shoe reflects a style statement that is uniquely Taylor.” Each shoe will carry either two charms: a silver heart with Swifts favorite number 13, or a brass guitar pick with her logo inscribed in the center.
The shoes cost around $50-$55 and they are available at the Ked's website, Taylor's personal site, and Nordstroms.
Image Courtesy of Image.net