There is no better way to get extra attention for a Kickstarter effort than enlisting a major star’s help, but you get even more attention when that star is Lady Gaga and she appears in the nude. Gaga appears in a video for performance artist Marina Abramovic and her institute’s Kickstarter project.
The Marina Abramovic Institute is using Kickstarter to raise $600,000 and has already raised $233,000 with 17 days left to go. Abramovic is establishing the institute to preserve long-form works of art including “performance art, dance, theater, film, music, opera, and other forms that may develop in the future.”
To help promote the effort, Gaga took part in a video, which was recorded over three days in Upstate New York last weekend. “Marina instructed Lady Gaga in the Abramovic Method--a series of exercises designed to heighten participants' awareness of their physical and mental experience in the present moment,” the caption with the video reads.
During the two-minute, 20-second video, we see Gaga with Abramovic in the wilderness and later, we see just the “Born This Way” singer going through exercises in the nude. At one point, she’s even sitting on a block of ice completely in the buff.
Here’s the video, which is definitely NSFW:
The Abramovic Method Practiced by Lady Gaga from Marina Abramovic Institute on Vimeo.
The video's release comes at a major time for Gaga, since she’s promoting the release of her new album ARTPOP. The album will be released on Nov. 11 and she will perform the new single at the MTV Video Music Awards on Aug. 25.
image: Vimeo screenshot