Will Ferrell’s beloved anchorman character is now the face of the 2014 Dodge Durango. The car company has released several videos featuring anchorman Ron Burgundy and their new model.
According to USA Today, Dodge will officially announce the partnership between Burgundy and the crossover on Monday. In one video, titled “Gumball Machine,” Burgundy raves about one of the vehicles greatest features: it’s ability to hold 70 packs of gum. He also mocks a horse for not comparing to the Durango’s 360-horse power.
Dodge tweeted “Proud to announce one of the best Ron’s in the business is the new face of Durango. #BurgundyDodge,” this weekend.
Ferrell’s Ron Burgundy has been a beloved character since 2004’s Anchorman. Filming for the sequel began March 2013. Fans have been eagerly awaiting the reprisal and the partnership is yet another exciting teaser.
E! reports that Burgundy’s got another project aside from Anchorman 2: The Legend Continues, which is set to release this December. Ferrells alter-ego is penning a memoir to be titled Let Me Off at the Top! My Classy Life and Other Musings. “I don't know if it's the greatest autobiography ever written,” the anchorman told E! News. “I'm too close to the work."