Suzanne Collins says that she is a fan of the way Lionsgate has been marketing The Hunger Games: Catching Fire.
Collins, who doesn’t often give interviews, talked with Variety about the marketing campaign. “I’m thrilled with the work Tim Palen and his marketing team have done on the film,” the author wrote in an email.
“It’s appropriately disturbing and thought-provoking how the campaign promotes ‘Catching Fire’ while simultaneously promoting the Capital’s punitive forms of entertainment. “ Collins continued, “The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capital would use to rev up its audience for the Quarter Quell (the name of the games in ‘Catching Fire’).”
Collins added, “That dualistic approach is very much in keeping with the books.”
The final trailer for Catching Fire was released on Monday as the release date of the sequel moves ever closer.
The trailer fits in with Collins’ comments as it divides time between showing Katniss Everdeen in the arena and in the Capital as she tries to defy President Snow.
The Hunger Games: Catching Fire is out in theaters Nov. 22.
image: Wikimedia Commons
