Kmart's new commercial selling Joe Boxer underwear has been causing some people to complain over the 55-second ad.
According to The Huffington Post, the ad first debuted online on Monday and then went on air Tuesday morning.
The tongue in cheek video is called "Show Your Joe" and has a very festive slant, if perhaps a bit over the top. The video shows six men in tuxedos with a curtained table in front of them. They ring several bells to begin the tune before the table is whisked away. The men are revealed to be wearing tuxedo tops but not bottoms, instead showing off their Joe Boxers.
The men then proceed to shake their bottoms as a tune rings out and it all becomes quite clear where some people might begin to complain as bells can be heard. Clearly the ad is trying to convey to men that there is plenty of room in those boxers.
Fox 59 reports that not everyone has found it funny, with many posting complaints on Kmart's Facebook page. Some wrote that the ad was "offensive" and "disgusting."
A person who enjoyed the video wrote: "DON'T YOU DARE take down the commercial of men jingling!... I think Victoria's Secret commercials with nearly NAKED women dressed as ANGELS is more offensive!!!!"
HuffPo reached out to Kmart, where a spokesperson said, "The Kmart 'Show Your Joe' commercial playfully showcases Joe Boxer's men's clothing available at Kmart. We regret if some people found the commercial offensive, as that was not our intent."
Are they perhaps being too sensitive? Watch the commercial:
image: Screenshot