A photo of a frozen McRib sandwich before it’s cooked has gone viral and McDonald’s has rushed out a response to make sure its customers don’t stop buying the sandwich.
Earlier this week, a Reddit user posted the image of the frozen McRib meat before it is dressed up, heated up and served to customers. “My buddy works at McDonald’s and sent me this photo of raw McRib meat,” the user wrote.
The image shows something that looks nothing like meat. It’s a rectangular white object with bars to make it look like ribs. Needless to say, it looks nothing like what McDonald’s says the final product looks like.
According to Gothamist, the photo was taken at a Canadian location. Customers in Canada will be able to get the McRib starting on Dec. 2.
After the photo racked up over 1,000 up-votes and 1,300 comments on Reddit, McDonald’s sent a statement to The Huffington Post, assuring customers that freezing the McRib is needed to keep in flavor and freshness.
“One reason our customers love the McRib is its fun and wonderful shape,” the statement reads. “Just like a burger patty is formed to be round and flat, we form the iconic McRib in the shape of traditional ribs. We then flash freeze the patty to seal in flavor and freshness, just like you freeze meat in your own freezer, before going to our restaurants.”
top image: McDonald’s
second image: Reddit