Bruno Mars saw a significant increase of his music sales after Sunday’s halftime show at Superbowl 48. His two albums are currently in the top albums chart on iTunes even almost a week after the show.
No acts get paid to perform at the Superbowl halftime show. Not even Michael Jackson got paid when he performed back in 1993. Considering this year’s game was the most watched program in television history, you’d think that he’d want some sort of stipend at the end of the whole event.
However, this is not the case with Bruno Mars or any other performers who have taken the stage at the annual game. Instead of being paid to perform, most performers benefit from the colossal exposure of their music during the Superbowl. For example, Fool.com reported that his sophomore album, Unorthodox Jukebox, saw a sales increase of 164%. They also report that many of his singles have returned to the top half of the iTunes singles chart.
Forbes reported that he could have easily made $100 million due to not only one of the biggest events of the year, but also because of the 115 million viewers who watched his 12-minute show.