Merlin Entertainments has joined forces with DreamWorks Animation to create a new visitor attraction based on Shrek. This landmark attraction featuring Shrek and friends will open at London’s County Hall, South Bank in the summer of 2015.
Gordon Innes, CEO of London & Partners, the Mayor’s official promotional organisation for London, says, “The Shrek films are incredibly popular with children all over the globe, and we are delighted to be welcoming Shrek and friends to our world-class city.”
The Shrek themed attraction will add to Merlin's portfolio of successful London brands including Madame Tussauds, SEA LIFE London Aquarium, The London Dungeon and The EDF Energy London Eye. The 2,000 square metre experience will feature a Shrek interactive walkthrough adventure, a character courtyard where visitors will be able to meet Shrek and his swamp friends, along with characters from Madagascar, Kung Fu Panda and How to Train Your Dragon.
Merlin Entertainments is an important part of London’s tourism industry, owning the capital’s leading paid-for attraction, the EDF Energy London Eye as well as Merlin’s other hugely popular visitor sites in London.
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