Reaching a Latino market is more difficult than ever, and media moguls are attempting new strategies to appeal to Latinos in the United States.
MSNBC Executive Producer Chris Pena spoke a bit about his website NBC Latino. According to the Associated Press, Pena said, “The idea was to provide Latinos with other types of coverage, aspirational stories that reflected the ideals of immigrants.”
After the website NBC Latino folded in January, NBC decided to create a different strategy for marketing to Latinos, and chose to bring Latino content into a page within its broader revamped news site, albeit with fewer reporters but wider distribution.
Fusion looked at a different strategy. According to the Miami Herald, Fusion debuted with the goal of continuing to find a Latino audience. Fusion conducted many focus groups of Latinos to find the right marketing for the right audience.
More than 1,200 bloggers and filmmakers attended the “Hispanicize” conference this week. This is the fifth annual event to discuss programming for Latinos. Content set to appear online and on television are among the topics discussed. Representatives from Google said that they are launching a new domain for Latinos. It will be called soy (I am).