Evian ad for ‘The Amazing Spiderman 2’ is online
Publicity is underway for the film, The Amazing Spiderman 2. As fans prepare for the film about the Marvel comics superhero, product tie-ins are featured online.
The team at Evian continues with their ‘Live Young’ campaign. The video shows the Marvel superhero breakdancing and, well, ‘hanging out,’ with the baby version of himself.
We hear the song about the “lyrical gangster” from a light, pop synthesizer. Spiderman skips rope, does the moonwalk, and casts his net over the City. Then, we see a picture of the bottled water from the French Alps with the slogan, “Drink Evian, pure and natural.” It’s a great way to announce the upcoming film.
Will the baby version of the Marvel superhero become a fan favorite? Time will tell, but the CGI is impressive. The advertising series includes previous campaigns like Roller Babies and Baby Inside. As Spiderman looks at the reflection of his younger self, the superhero doesn’t seem stunned or alarmed by the pint-sized Spidey doin’ the wave or casting his web.
In the new film, Peter Parker faces the Oscorp and the supervillains fighting against him. The latest installment of the series features Andrew Garfield, Emma Stone, and Jamie Foxx. Paul Giamatti, Sally Field, and Denis Leary are also in the film. It was written by Alex Kurtzman, Roberto Orci, and Jeff Pinkner.
‘The Amazing Spiderman 2’ is due in theaters on May 2.
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