It’s just an everyday occurrence to turn on the TV, flip through each channel and stumble upon your typical movie trailer, heart-wrenching ASPCA commercials featuring the somber Sarah McLachlan, anti-smoking commercials and texting and driving PSAs—the most recent one sending shockwaves throughout the country.
The U.S. just recently released a hauntingly memorable safe-driving PSA by The Tombras Group for the National Highway Traffic Safety Administration, reports Ad Week.
April is National Distracted Driving Awareness Month, so it only seems fitting that such a PSA has made a commotion.
The PSA takes its aim at teenagers, the most “likely” age group that knows how to both text and drive, and unfortunately do so at the same time. The commercial is straightforward and striking, depicting an everyday scene that is cut short by a bad decision to text and drive.
Displayed with the hashtag, #justdrive, the PSA gives viewers a very brutal message that texting can wait. While responding to a text, the young driver blows a stop sign and gets hit by a mac-truck, sending the car on a whirlwind of spirals and flips, ultimately killing everyone in the impact.
Over seventy percent of teenagers and young adults read texts or send them while operating a vehicle, according to Distraction.gov.
The campaign attempts at reaching younger drivers, giving them the awareness they need to take the ultimate pledge of putting the phone down while in the car and saving the lives of our youth.
Is sending a text that says "hold on" really worth it?
Watch the video below, viewer discretion advised: